Coinpetitors Brand Identity & Web Development

Most casino affiliate websites look the same. Generic lists, uninspired reviews, and SEO-first content that lacks personality. Coinpetitors set out to change that. The goal was to build an affiliate site that engages, entertains, and converts with a fresh approach.

We started by ditching the traditional template. Instead of generic reviews, Coinpetitors delivers in-depth, data-driven comparisons wrapped in an engaging, competitive format. Players see how casinos stack up against each other, with detailed breakdowns, unique scoring metrics, and interactive elements that keep them coming back.

From a design perspective, the site stands apart with bold visuals, gamified elements, and a UX built for engagement. The tone is witty, informative, and free of too much SEO-first content that plagues most affiliate sites.