Betsafe Canada SEO Campaign with Mike Tyson

Leading up to the highly anticipated Mike Tyson vs. Roy Jones Jr. match back in 2020, Betsafe Canada wanted to capitalize on the massive interest surrounding the fight and boost its brand visibility and engagement among Canadian sports fans. Recognizing that this was a prime opportunity to connect with both casual and passionate sports fans, Betsafe Canada turned to Omniserp  iGaming marketing agency to help amplify their presence in the market. Our goal was clear: create content that not only engaged fans but also highlighted Betsafe as the go-to platform for betting on major sports events.‍

Approach

Omniserp developed a content-driven strategy that leveraged one of the most popular formats for sharing information: an infographic. Infographics are incredibly effective for distilling complex or detailed information into easily digestible, shareable content. For this campaign, we designed an eye-catching infographic that captured the excitement of the Tyson vs. Jones Jr. fight while seamlessly integrating Betsafe Canada’s branding. Our infographic included a variety of engaging elements, such as key fight statistics, historical insights about both fighters, and expert predictions about the bout. We carefully crafted the design to ensure it was visually striking, with vibrant colors and dynamic elements that kept viewers engaged from the first glance.

To maximize the reach of the infographic and ensure it was exposed to the right audience, Omniserp secured placements on leading Canadian sports news websites. These websites had large, engaged audiences that were already primed for content related to the Tyson vs. Jones Jr. fight. By strategically placing the infographic on these high-traffic sites, we were able to drive targeted traffic to Betsafe Canada’s platform. Not only did the infographic help attract new visitors, but it also reinforced Betsafe’s credibility as a premier betting platform in Canada. The content generated excitement around the fight, reinforced brand recognition, and ultimately contributed to an increase in both traffic and engagement.

Results

The visual format of the infographic made it highly shareable across various platforms, encouraging viewers to spread it across their own social networks. This was crucial for amplifying the reach of the content and ensuring it was seen by as many relevant eyes as possible. In addition to being easy to share, the content was also packed with valuable, interesting information that encouraged further interaction. As a result, the infographic became a prime piece of content that positioned Betsafe Canada as a trusted, authoritative source for fight-related content in the sports betting space.

If you liked this design effort, check out our latest branding project in the Coinpetitors case study.