Coinpetitors Brand Identity & Web Development
Most casino affiliate websites look the same. Generic lists, uninspired reviews, and SEO-first content that lacks personality. They’re designed with algorithms in mind. Coinpetitors set out to change that, while still maintaining the best affiliate practices in mind. The goal was to build an affiliate site that engages, entertains, and converts with a fresh approach.
As an iGaming marketing agency, we have seen a fair share of generic, uninspiring affiliate websites. They follow the same template: lists of casinos, bullet points about bonuses, and content that reads like a dry SEO manual. While they may rank well, they fail to engage the audience or provide any real value beyond the basic comparison. Coinpetitors takes a different route. We wanted to build a platform that truly resonates with players, something that stands out not just in terms of SEO but in terms of user engagement and experience.
To achieve this, we started by completely ditching the traditional affiliate site template. Instead of just offering generic, one-size-fits-all reviews, Coinpetitors delivers in-depth, data-driven comparisons that provide real value. Players can easily see how different casinos stack up against each other based on a range of factors, including game selection, bonuses, user experience, and reputation. Each comparison comes with detailed breakdowns, unique scoring metrics, and interactive elements designed to encourage users to explore more. The use of gamified features adds another layer of engagement, keeping players on the site longer and motivating them to return again and again.
From a design perspective, Coinpetitors stands apart with bold visuals and a user interface that’s optimized for engagement. The site’s design incorporates dynamic elements that keep the content fresh, with smooth navigation and a UX built to enhance the overall player experience. Rather than being bombarded with keyword-stuffed, SEO-first content, players are greeted with informative, witty, and entertaining copy that makes reading reviews a more enjoyable experience. We’ve made sure to strike the perfect balance between SEO needs and genuine, human-centered content. Our goal was to create a site that appeals to both search engines and users, without sacrificing the personality or credibility of the content.
From a design perspective, the site stands apart with bold visuals, gamified elements, and a UX built for engagement. The tone is witty, informative, and free of too much SEO-first content that plagues most affiliate sites. If you think this project was cool, also check out the Crocoloco case study, that introduces Croco, our very own casino mascot.
